Do you have a professional brand that stands out?
It is most common to see a building business branded by the business owners name - for example “Steve Smith Builders”. This may be OK when you first start out and there will be a number of potential clients that think that they would enjoy working directly with the owner of the building business.
The problem is that when you grow, people will still expect to work with the business owner and you may not always be available. By now you will most likely have outgrown your brand. There are also many other negative connotations that are associated with a name like “Steve Smith Builders”. If you want to re-brand your business at this stage, you will have lost a few years of brand recognition and that could be costly.
The best way is to name and brand your business properly as early as possible - ideally right from the start. Come up with a meaningful name or a name that is easy to remember. Make sure that it contains the keyword that represents your trade. For example Premium Homes, Keystone Construction, Hometrends Builders, Lockwood Homes, High Country Homes, Landmark Homes, House Lifters Ltd, House Levellers, Heritage Levellers, Smartlift etc.
Get your logo and your branding professionally designed. This is not the place to cut costs and have your mates cousin design your branding. It will cost a bit, but it is a one-off cost and your business will benefit from it every day.
Do You Want Some Help?
If you have seen this video and would like to have a chat with an expert how to deal with some of the issues discussed, you are in for a treat...
You are invited for a 45-minute "Game Plan" session with Master Business Coach Andreas Becker. During that session, we will figure where you are now, where you want to be with your business and what is holding you and your business back or what is broken. I will then show you 3 strategies you can implement in your business right away to overcome your challenge and how much money that could be worth to your business.
OK, here is what to do next...
Click on the button below and my calendar will pop up and you can then schedule a 45-minute "Game Plan" session at a time convenient to you.
A word of warning: If you think now this is not the right time, I can categorically tell you that there is never the perfect time. With all the good intentions, you will forget and other disruptions will come your way. So cease the moment and book a 45-minute "Game Plan" session right now or chances are it will never happen and the most expensive cost could be your indecision.